Insights
Field notes from the studio.
What we're learning, in public. Written by the people doing the work.
- Marketing6 minJun 14, 2026
Beyond vanity metrics: what to actually measure in year one
Impressions look great in a slide. They rarely predict revenue. Here's the smaller set of numbers we track for new clients.
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- AI/ML9 minMay 30, 2026
RAG in production: what breaks after the demo
Retrieval-augmented generation is the easiest AI demo to build and the hardest to keep working. Here's what actually breaks.
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- Engineering7 minMay 11, 2026
Core Web Vitals in 2026: the checklist we actually use
The metrics haven't changed much. The way we hit them has. A short field guide from recent rebuilds.
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- Studio5 minApr 22, 2026
Hiring for taste
How we screen for the thing that doesn't show up on a resume.
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- Studio4 minApr 2, 2026
What we say no to
A short, honest list of the work we turn down and why.
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- Engineering8 minMar 18, 2026
The headless question, honestly
When headless commerce is worth it, when it isn't, and what changes either way.
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